boats.com, Inc. Sets New Single Month Traffic Record

LAKE FOREST, IL, September 4, 2003, -- Today, boats.com, Inc. announced that the traffic to its marine related web sites achieved 50 million page views for August, 2003.

Notable increases in traffic on a year on year basis have been seen on boats.com (www.boats.com), up over 50% over August 2002, and YachtWorld (www.yachtworld.com), up nearly 30% over the same period.

"This is an exciting milestone for us" said Paul Rabe, President, CEO and co-founder, boats.com, Inc in making the announcement "Our leadership in the marine market place is resulting in the awareness driving this traffic increase. As a result of this consumer traffic, dealers who are members of boats.com's Premium Services are reporting a strong lead volume in the form of emails and phone calls which they are able to track via our innovative call tracking services."

About boats.com, Inc

boats.com, Inc. provides marketing services to OEM's, dealers, brokers and service companies throughout the global recreational marine industry. The company provides an unmatched level of consumer access to information, boat listings, financial and insurance products. With more than 80,000 new and used boat listings from over 5,500 brokers and dealers, boats.com, Inc. is the largest concentration of recreational marine industry marketing in the world.

boats.com represents the manufacturers of over 90% of all new boats in the U.S, along with new and used boat listings from dealers and brokers and an ever growing international presence. boats.com has received the exclusive Internet endorsement of the NMMA and MRAA.

YachtWorld, since 1995, has been the premier channel for yacht brokers to list and sell boats over the Internet. YachtWorld features the most comprehensive Multiple Listing System (MLS) in the marine industry, and with listings from more than 105 countries YachtWorld is an integral part of the global brokerage community.